Barb Radler
CEO, Executive Creative Director
Barb is an established leader in healthcare video production and founded BTK 30+ years ago. She has a clear vision of delivering excellence while making sure there is no smoke and mirrors in the process.
Her mindset is that quality is key, and good enough isn’t. She is always striving to push creativity and innovation while understanding that it’s all about capturing and conveying the right message to the right audience.
Even though she often partners with larger and iconic healthcare companies, Barb takes pride in giving the same attention and care to the smaller biotechs who may only have one product in their pipeline.
Contact: bradler@btkgroup.com